The music, art, and business of Rock and Roll is defined by its ephemeral nature of latest trends, fashion, and sounds. One approach is to ride the current wave and attempt to capture lightning in a bottle. Another comes from the passion of creating music with these influences through perseverance, tenacity, and commitment to your craft, 

Akron’s Magic Alex (Bob Beck – guitars/vocals, Rick LeBlanc – drums, Shane Beck – bass) have displayed their dedication and endurance by releasing and performing music every decade since the 90’s. The Rubber City power trio with heavy 70's Rock influence are currently showcasing their recently released album, "It's All Fine". The songs range from AC/DC like rockers, Beatle-esque 60's “Revolver” melodies, Zeppelin style heavy blues to pure pop jangle.